PIC rebrand launched

After the AMTA announced a rebrand earlier this year, PIC has followed suit officially introducing its new branding April 29 at the AMTA Leadership Conference and AGM in Banff.

The PIC rebrand includes a colour scheme, logo, website and key messaging. The original yellow and black PIC license plate logo has been replaced by a deep blue and silver, a colour scheme reached after many meetings between the AMTA, PIC and designer FREE Branding and Digital out of Edmonton, the same company behind the AMTA rebrand.

Formed in 1995, PIC was the vision of a group of like-minded individuals who believed the goal of higher safety standards and practices would create leading benchmarks for the province. These “Partners In Compliance” would hold each other accountable for practices and achievements by receiving an excellent carrier status in the province, with the removal of financial costs to the Carrier Profile, Abstract and CVIP shop license amongst others.

“Over the past 22 years the program has grown and changed to encompass the diversity amongst the carriers who enjoy membership privileges today, and to meet the needs of an ever-changing industry and demographics in a growing and vibrant province,” said PIC Senior Coordinator Sue Fowler